Real estate videos are kind of like the avocado toast of the property world—trendy, irresistible, and surprisingly powerful when done right. Whether you’re a solo realtor with a phone and a dream or part of a high-flying real estate team, video is no longer optional. It’s expected.

Let’s talk about why these videos matter, how they’re used, what makes editing them a bit of a headache, and a sneaky little shortcut that can save you a whole bunch of time (hint: it involves a plugin called Property Pop).

Why real estate videos are a big deal

Video is the closest thing a buyer can get to “being there” without actually having to change out of their pajamas. A great real estate video gives buyers a feel for the space, the layout, the vibe—and when done well, it can spark emotional connections that plain old photos just can’t.

Here’s how real estate videos are often used:

• Listing walkthroughs on Zillow and other platforms
  
• Eye-catching social media teasers
  
• Detailed property tours for out-of-town buyers
  
• Marketing reels for agents and brokerages
  
• Community highlight videos (look, a nearby bakery AND a park!)

Basically, videos can help buyers picture themselves living there, which is about 97% of the home-buying battle (okay, not scientifically confirmed, but still).

But… real estate videos aren’t always a walk in the park

If you’re the one making these videos, you know it’s not always smooth sailing. Here are a few common pain points editors face:

• Designing clean, professional graphics from scratch—because nothing says “dream home” like comic sans on a blurry banner.
  
• Matching branding styles—your client loves beige everything, and your go-to template screams “modern nightclub.”
  
• Keeping it engaging—how do you make “3 bedrooms, 2.5 baths” not sound like every other listing in existence?
  
• Editing for different formats—horizontal for YouTube, square for Insta, vertical for TikTok. Yay.

Editing real estate videos can quickly become the longest open house in history. That’s where a plugin like Property Pop can make a world of difference.

Property Pop to the rescue (with curb appeal!)

Property Pop is a Final Cut Pro plugin with 25 ready-to-go templates specifically designed for real estate and property videos. Think of it as your personal staging crew for video.

You get openers, titles, lower thirds, banners, and callouts—everything you need to showcase property details like price, location, features, and more. All of it is animated, classy, and customizable. Just drag, drop, and adjust. You don’t need a design degree or a crystal ball.

Need to post in square, vertical, or 4K format? Property Pop adjusts automatically. Want to match your branding colors? Easy. Want to show off where the property is located? There’s a template for that too.

It’s designed so even the busiest realtor—or the most sleep-deprived editor—can make gorgeous, polished property videos in minutes, not hours.

Ready to give it a whirl?

You can test drive Property Pop for free with a demo version. It’s fully functional and lets you try all 25 templates—watermarks included, of course. When you’re ready to go full send, you can buy the plugin directly inside Stupid Raisins (the watermarks magically vanish, and your project stays intact).

Grab the Stupid Raisins app to get started, and try out the free Property Pop demo. You might even start having fun making real estate videos. Imagine that.

Happy editing, and may all your listings go pending faster than you can say “open concept!”

Dylan